Promotion and Outreach – How to Fill the Room

Promotion is critical—without people, there’s no mixer. Even the best-planned event needs targeted outreach to succeed.

Promotion Strategies

• Email Campaigns: Use newsletters or direct outreach to members, partners, and previous attendees.
• Social Media: Share event teasers, countdowns, spotlight attendees, and sponsor shout-outs across platforms like Instagram, LinkedIn, and Facebook.
• Event Platforms: List your event on platforms like Eventbrite, Meetup, and Facebook Events to increase visibility and simplify registration.
• Partner Collaborations: Cross-promote with local chambers, coworking spaces, and economic development offices for expanded reach.

Pro Tip: Use a clear call to action like “Join us for an evening of networking and collaboration.” Make registration easy and mobile-friendly.